About me
Hey there, I’m Roxana!
Over the years, I’ve developed a reputation for teaching things by showing… Not just “step by step”… But actually going into the nitty gritty details that give you the confidence to build amazing, successful brands by putting together, step by step a coherent marketing plan, year over year.Since the very beginning, I truly loved building successful brands. After I have served more than 150 brands while I worked in an advertising agency (from junior to managing director position), I have decided to build brands on the Client side.
It’s been a crazy journey, with a lot of ups and downs, but a definitely joyful and adventurous ride!
True marketing confidence doesn't come from theory, it comes from doing. Learn the proven steps, drawn from real experience, to build the plan that builds your future.
I Teach What I Know, Because I've Done It.
I’m able to do this, because I teach what I know. I teach what I’ve personally done over the years. It’s been a crazy journey, with a lot of ups and downs, but a definitely joyful and adventurous ride!

You're Ready for Real Results.
Are you ready to take the REAL, momentum-building action steps for building a Strategic Marketing Plan for the brand that you love? I know you’re ready to do the work. That’s why you’re here. That’s why you’ve invested REAL hours and real dollars trying to make this whole brand building plan thing pay off. By reading this, you’ve proven that you’re willing to DO the work – you just want to make absolutely sure you’re doing the RIGHT work at the RIGHT time. And feel confident that every bit of effort you invest will pay off 100x.

My Way
Introducing the Strategic Plan Course

Market & Brand Analysis
The plan will start with a thorough analysis of the market, but also of your own brand.
Define Your Strategy
Afterwards, you will be able to clearly define your Marketing Strategy (objectives, targeting, positioning, etc.)
Build Your Marketing Mix
The most interesting part of the plan would be when you will define the product, pricing, distribution and communication strategy.
Measure Your Results
At the end, you will need to measure the results.

Join the club
Start Your Strategic Marketing Journey Today.
Stop guessing and start building a marketing plan that delivers results.
Let's Connect
Say Hi and Follow Me @firstsight.design
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